Entrepreneurship

Key Principles of Assessment and Evaluation

• Fairness, Transparency, Equity: Assessments are described in advance (task, criteria, exemplars), use accessible formats, and offer equitable options (e.g., choice of venture focus, role emphasis—marketing/operations/finance—, and presentation mode such as live pitch, recorded pitch, or written executive summary with visual appendices).
• Support for All Students: Inclusive practices support students with special education needs, English language learners, and Indigenous students (e.g., visual templates for cash-flow/pitch decks, glossaries of key terms, language-aware rubrics, option for oral defense in lieu of extended writing, community-informed examples of Indigenous entrepreneurship). Accommodations/modifications are applied as required.
• Curriculum Alignment: Every task aligns to BDI3C strands:
  • Enterprising People and Entrepreneurs (entrepreneur/enterprising profile, trait reflection),
  • Ideas & Opportunities (trend scan, idea generation, opportunity screening),
  • Benefits of a Venture Plan (plan structure analysis, revision strategies),
  • Developing & Completing a Venture Plan (resource/operations analysis, marketing plan artifacts, financial plan including pricing, break-even, and cash-flow, and the integrated venture plan + pitch).
• Clear Communication: Success criteria and checklists are shared at task launch and revisited at milestones: opportunity proposal, research plan, market findings, operations/ownership draft, pricing model, cash-flow draft, full plan draft, pitch rehearsal. Students receive exemplars (e.g., SWOT/PEST, survey instrument, break-even table, executive summary).
• Ongoing & Varied Assessment: Evidence is triangulated via:
  • Observation: studio work, research ethics in action, collaboration during work blocks;
  • Conversations: conferences, pitch rehearsals, peer critiques;
  • Products: entrepreneur profile, trend/opportunity matrix, validated survey/interview notes, competitor analysis, channel and promotion samples, pricing worksheet, cash-flow projection, and the complete venture plan/pitch deck.
• Descriptive Feedback: Feedback is timely, specific, and next-step oriented, e.g., “Narrow the target segment using your survey demographics,” “Recalculate break-even including variable costs per unit,” “Strengthen executive summary with one quantified market insight.”
• Development of Self-Assessment Skills: Students use rubrics and self-checklists (opportunity viability, research validity, operations readiness, marketing mix coherence, financial accuracy/assumptions, professionalism of plan/pitch). They set short, actionable goals for each iteration and complete a post-pitch reflection identifying two improvements and one validated strength.